"How much does a website cost?" is the #1 question contractors ask. And the answer ranges from free to $20,000+, depending on what you need.
Here's an honest breakdown of what you can expect at each price point.
Option 1: DIY Website Builder ($0–$30/month)
Platforms: Wix, Squarespace, GoDaddy Builder Pros: Cheap, quick, you control everything Cons: Generic templates, limited SEO, no lead optimization, looks like every other contractor site Best for: Brand new contractors with zero budget who just need something online
Option 2: WordPress Template ($500–$2,000)
What you get: A pre-built WordPress theme customized with your logo, colors, and content Pros: Looks decent, more flexible than DIY, can add plugins Cons: Slow load times, security vulnerabilities, needs ongoing maintenance, still template-based Best for: Contractors who want something better than DIY but don't need lead optimization
Option 3: Custom Contractor Website ($3,000–$10,000)
What you get: A website designed specifically for your business, your market, and your customers Pros: Fast, mobile-optimized, SEO-ready, built to convert visitors into calls Cons: Higher upfront cost, takes longer to build Best for: Contractors who want their website to actually generate leads
Option 4: Full Agency Package ($5,000–$20,000+)
What you get: Website + ongoing SEO + content + Google Ads + social media Pros: Done-for-you marketing, comprehensive approach Cons: Expensive, often locked into long contracts, may not specialize in contractors Best for: Established contractors ready to invest in serious growth
What Should You Actually Pay?
Here's the honest truth: the cost of your website matters less than the return it generates.
A $500 template site that generates zero calls costs you $500 + all the jobs you missed. A $5,000 custom site that generates 15-30 calls per month pays for itself in the first week.
What to Look for in a Contractor Website
Regardless of budget, your website needs:
- Mobile-first design (60%+ of traffic is mobile)
- Click-to-call phone number on every page
- Fast load times (under 3 seconds)
- Clear service descriptions and service areas
- Google reviews displayed prominently
- Contact form on every page
- Before/after project photos
Our Approach at Besson Digital
We offer three tiers designed specifically for contractors:
All plans include a 90-day more-leads guarantee. If you don't see results, you don't pay.
- Launch ($997/mo): 3-5 page custom site + Google Business optimization
- Growth ($1,997/mo): 7-10 page site + full SEO + content + review system
- Domination ($3,497/mo): 15+ page authority site + Google Ads + everything
The Bottom Line
Don't buy the cheapest website. Don't buy the most expensive one either. Buy the one that will generate the most return on your investment. For most contractors, that's a custom, lead-optimized site paired with Google Business optimization and local SEO.
Want More Leads for Your Contracting Business?
Get a free audit of your online presence. We'll show you exactly where you're losing leads and how to fix it.