3x Organic Traffic for Wall Printing Studios
A Salt Lake City custom wall printing business went from invisible for high-intent searches to ranking for the terms that actually drive quote requests. The work was local SEO, Google Business optimization, schema, content, and a clean site rebuild.
Organic traffic, illustrative
Trend shape is illustrative. Specific numbers available on request.
A specialty local business in a crowded print market
Wall Printing Studios runs a specialty custom wall printing operation out of Salt Lake City. The product is high-value and visual: large-format, direct-to-wall prints for homes, offices, and commercial spaces.
The buyer is local, budget aware, and searches for specific things: wall murals, custom wall printing, interior wall graphics, mural printing services near me. The Salt Lake market has plenty of generic print shops, signage companies, and national directories eating up the first page.
When we started, the site was not ranking for the terms that actually bring buyers, the Google Business Profile was not doing the lifting it should, and the site itself had speed and structure issues that hurt both conversion and crawlability.
Invisible for the searches that mattered
Not ranking on page one for the primary commercial terms in Salt Lake City
Google Business Profile under-optimized, weak categories and thin photos
Slow mobile load and layout shift hurting both users and rankings
Thin service pages with no clear local signals or schema
No structured review flow, so new reviews trickled in slowly
Content that talked about the craft but did not answer buyer questions
Local SEO, GBP, schema, content, and a site rebuild
Nothing exotic. The basics done thoroughly, in the right order, with the buyer in mind.
Local SEO foundation
Keyword research focused on Salt Lake City buyer intent. Citation cleanup, NAP consistency across the web, and local landing page structure.
Google Business Profile
Full GBP overhaul: categories, services, service areas, photos, Q&A, and weekly Google Posts. The free listing does a lot of the work when it is set up right.
Content that answers buyer questions
Service pages rewritten to address what homeowners and commercial buyers actually ask, with clear pricing signals, process, and local examples.
Schema and technical SEO
LocalBusiness schema, service schema, FAQ schema where appropriate. Core Web Vitals improvements on mobile and desktop.
Site redesign
A cleaner, faster site with clearer calls to action. Fewer dead clicks, stronger hero, visible phone number, mobile-first layout.
Review workflow
A simple, repeatable way to ask every happy client for a Google review after the job. Volume and recency both matter for local ranking.
Organic traffic tripled
Under this work, Wall Printing Studios saw its organic traffic grow by 3x. The site started ranking for the high-intent Salt Lake City terms the business actually wants buyers to find it on.
A note on numbers. We are deliberately conservative about what we publish. The 3x figure is the claim we stand behind. Specific traffic, ranking, and conversion numbers are available on request under NDA.
“The goal from day one was simple: get in front of the people in Salt Lake who are actually ready to buy custom wall printing. We rebuilt the site, fixed the local SEO, tightened the Google Business profile, and shipped content that answers real buyer questions. Three times the organic traffic later, the phone rings for the searches we care about.”
A direct client quote will replace this as soon as Wall Printing Studios has cleared it.
Want similar results for your trade?
Roofers, HVAC, plumbers, electricians, landscapers. If you serve Utah homeowners, we can probably do for you what we did for Wall Printing Studios. Start with a free audit.