Electrical work is changing fast. Panel upgrades for EV chargers, solar interconnects, and smart home wiring are the jobs with real margin, and most electricians are bad at marketing them. Licensed electricians also lose search volume to handymen and unlicensed workers who happily rank for simple repairs. The agencies below are the ones I would trust to separate a licensed master electrician from a handyman on Google, which is the whole point of electrician marketing.
Pierre Besson does the work himself. No hand-off to a junior. Transparent pricing on the site, month to month after the 90 day trust period.
Utah contractors hiring their first agency who want the owner on every call, not a junior account manager.
New agency, 51 days old at time of writing, only one named case study and a team of one. Not a fit for contractors with 10 plus locations or enterprise-level spend.
Proprietary dashboard and call tracking at scale, one of the largest home service agencies in the US.
Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month.
Account teams rotate, you do not work directly with the people building the work. Long contracts are common. Not a fit for owner-operators.
One of the oldest home service specialist agencies, part of the EverCommerce group.
Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue.
Process-heavy, a lot of reporting. Smaller shops sometimes feel like a small fish. Pricing not published.
One of the few home service agencies that publishes pricing publicly and runs month to month with no long-term contract.
Utah home service shops that want a no-contract retainer and a clearly published starting price.
Smaller shop, bandwidth can be tight during peak seasons. Less polished brand work than larger agencies.
Two decades in the home service space, deep Google Business and local citation playbook.
Established home service companies that want a long-tenured agency.
Traditional agency structure, slower to adopt newer channels like short-form video.
Founder on every account, contractor-exclusive focus, plain language reporting.
Residential contractors that want a smaller, founder-led team over a big agency.
Smaller team, limited bandwidth for multi-location rollouts. Pricing is not published.
Long track record in home services, strong on paid ads and call tracking.
Mid-size home service companies that want a full service agency without enterprise pricing.
Not contractor-exclusive, also serves medical and legal. Depth of contractor playbook varies by account manager.
Productized offerings with defined deliverables, contractor-only client list.
Small to mid-size residential contractors that want a template-based site and a lead gen system.
Template-first approach, less custom design work. Pricing is not published.
| Agency | Location | Starting Price | Founded | Specialization | Best For |
|---|---|---|---|---|---|
| Besson Digital | West Jordan, UT | $1,997/mo (plus $1,000 setup) | 2026 | Founder-led Utah contractor marketing, SMS-first communication | Utah contractors hiring their first agency who want the owner on every call, not a junior account manager. |
| Scorpion | Valencia, CA | Enterprise, not publicly disclosed (commonly $3,500 to $10,000+/mo) | 2001 | Enterprise home services marketing with proprietary platform | Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month. |
| Blue Corona | Gaithersburg, MD | Not publicly disclosed (commonly $3,000 to $8,000/mo) | 2008 | Home services SEO, PPC, and websites at scale | Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue. |
| Rebel Ape Marketing | Salt Lake City, UT | $2,000/mo (month to month) | 2016 | Home service SEO and paid ads, transparent pricing | Utah home service shops that want a no-contract retainer and a clearly published starting price. |
| Socius Marketing | Tampa, FL | Not publicly disclosed | 2004 | Home services SEO, PPC, and local search | Established home service companies that want a long-tenured agency. |
| Built-Right Digital | Austin, TX | Not publicly disclosed | 2019 | Contractor websites and SEO, founder-led | Residential contractors that want a smaller, founder-led team over a big agency. |
| Effective Media Solutions | Jupiter, FL | Not publicly disclosed | 2009 | Home services SEO and paid media | Mid-size home service companies that want a full service agency without enterprise pricing. |
| Contractor Marketing Guys | Phoenix, AZ | Not publicly disclosed | 2015 | Residential contractor websites and lead generation | Small to mid-size residential contractors that want a template-based site and a lead gen system. |
Expect $2,000 to $6,000 per month for a professional retainer, plus a setup fee between $1,000 and $5,000. Electricians with commercial and industrial work usually need a higher budget because the sales cycle is longer and the content needs to be more technical. Residential service electricians can sometimes get away with $1,500 to $2,500 per month if the focus is local SEO and Google Business.
Understanding licensure and code. An agency that cannot tell you the difference between a service panel and a subpanel cannot write content that ranks for EV charger installation or 200 amp service upgrade. Ask the sales rep to describe a typical high-margin job you run. If they cannot talk about the job at a working level, the content they produce will feel generic and will not rank.
For residential service electricians, 30 to 60 days from launch is realistic if the Google Business profile work is done in parallel. Commercial and industrial electrical work takes longer, because buyers are facility managers who compare vendors over weeks or months. Budget 90 to 180 days for meaningful commercial pipeline from SEO.
Both, but with a bias. For residential service electricians, start with Google Business and organic SEO, because the buyer is deciding in 60 seconds and calls whoever looks local and legit. Add Google Ads when organic starts showing results, not before. For commercial work, paid ads are less useful because buyers research vendors differently. Invest in case studies, LinkedIn, and industry publications instead.
Make your license visible everywhere. On the home page, on every service page, on Google Business, on your truck wraps, on your estimates. Write service pages that explicitly mention the code requirements for the job, because handymen cannot write that content without exposing they are not licensed. Over time, Google learns that your site is authoritative for regulated electrical work, and handymen sites rank only for handyman-level searches.
I am already on the list of agencies here. I am also happy to answer questions about any of the other agencies on this page, even the ones that compete with me. Grab an audit and I will tell you straight whether I am the right fit or if you should hire someone else.