Roofing is one of the most competitive verticals in contractor marketing. Storm chasers, national franchises, and insurance restoration giants all fight for the same search terms. Choosing a roofing marketing agency is not a preference question, it is a risk question. The wrong agency burns $20,000 and teaches you nothing. I wrote this list because I have watched roofers make that exact mistake three times in the last year. I included my own agency, Besson Digital, and I was straight about where we fit and where we do not.
Pierre Besson does the work himself. No hand-off to a junior. Transparent pricing on the site, month to month after the 90 day trust period.
Utah contractors hiring their first agency who want the owner on every call, not a junior account manager.
New agency, 51 days old at time of writing, only one named case study and a team of one. Not a fit for contractors with 10 plus locations or enterprise-level spend.
Founder Tim Brown is a known voice in contractor marketing, publishes openly on YouTube and podcasts.
Residential roofers that want a strong content and YouTube presence, not just paid ads.
Roofing-heavy. Other trades get less of the founder's on-camera attention.
Proprietary dashboard and call tracking at scale, one of the largest home service agencies in the US.
Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month.
Account teams rotate, you do not work directly with the people building the work. Long contracts are common. Not a fit for owner-operators.
One of the oldest home service specialist agencies, part of the EverCommerce group.
Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue.
Process-heavy, a lot of reporting. Smaller shops sometimes feel like a small fish. Pricing not published.
One of the few home service agencies that publishes pricing publicly and runs month to month with no long-term contract.
Utah home service shops that want a no-contract retainer and a clearly published starting price.
Smaller shop, bandwidth can be tight during peak seasons. Less polished brand work than larger agencies.
Ranks enterprise clients on first page through deep editorial content rather than link building.
Commercial and specialty contractors in competitive markets with a long sales cycle and large ticket size.
Expensive. Not designed for residential service plumbers or one-truck shops. Takes 6 to 12 months to show full results.
Founder on every account, contractor-exclusive focus, plain language reporting.
Residential contractors that want a smaller, founder-led team over a big agency.
Smaller team, limited bandwidth for multi-location rollouts. Pricing is not published.
Productized offerings with defined deliverables, contractor-only client list.
Small to mid-size residential contractors that want a template-based site and a lead gen system.
Template-first approach, less custom design work. Pricing is not published.
| Agency | Location | Starting Price | Founded | Specialization | Best For |
|---|---|---|---|---|---|
| Besson Digital | West Jordan, UT | $1,997/mo (plus $1,000 setup) | 2026 | Founder-led Utah contractor marketing, SMS-first communication | Utah contractors hiring their first agency who want the owner on every call, not a junior account manager. |
| Hook Agency | Minneapolis, MN | Not publicly disclosed (commonly $2,500 to $5,000/mo) | 2015 | Roofing and home services SEO, YouTube and content marketing | Residential roofers that want a strong content and YouTube presence, not just paid ads. |
| Scorpion | Valencia, CA | Enterprise, not publicly disclosed (commonly $3,500 to $10,000+/mo) | 2001 | Enterprise home services marketing with proprietary platform | Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month. |
| Blue Corona | Gaithersburg, MD | Not publicly disclosed (commonly $3,000 to $8,000/mo) | 2008 | Home services SEO, PPC, and websites at scale | Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue. |
| Rebel Ape Marketing | Salt Lake City, UT | $2,000/mo (month to month) | 2016 | Home service SEO and paid ads, transparent pricing | Utah home service shops that want a no-contract retainer and a clearly published starting price. |
| First Page Sage | San Francisco, CA | Starts around $12,000/mo for thought leadership SEO | 2009 | Thought leadership SEO and long-form content | Commercial and specialty contractors in competitive markets with a long sales cycle and large ticket size. |
| Built-Right Digital | Austin, TX | Not publicly disclosed | 2019 | Contractor websites and SEO, founder-led | Residential contractors that want a smaller, founder-led team over a big agency. |
| Contractor Marketing Guys | Phoenix, AZ | Not publicly disclosed | 2015 | Residential contractor websites and lead generation | Small to mid-size residential contractors that want a template-based site and a lead gen system. |
Roofing agency retainers typically run $2,000 to $8,000 per month, plus a setup fee of $1,000 to $5,000. Paid advertising budgets sit on top of that, and for competitive storm markets you need at least $3,000 a month in ad spend to move the needle. Enterprise agencies like Scorpion and Blue Corona regularly quote retainers above $5,000 per month. Smaller founder-led shops like mine start around $2,000 per month and scale with scope.
If the foundation is wrong, meaning a slow site, a weak Google Business profile, and no reviews, expect 60 days before you see consistent new calls. With a healthy starting point, 30 days is realistic. Insurance claim work after a hail storm behaves differently, a properly ranked roofer can capture storm traffic within a week of the event, but only if the ranking work was done before the storm hit.
Three things. Storm seasonality creates huge demand spikes, which means your marketing has to be ready before the storm, not after. Insurance claim work has its own buyer behavior, people are price-insensitive but skeptical, so trust content matters more than price content. Finally, out-of-state storm chasers flood local markets every spring and summer, and your marketing has to make the difference between a licensed local roofer and a fly-by-night operator obvious within three seconds.
Roofing-only is better when you do only roofing and you are going deep on insurance work, metal roofing, or commercial. A general home services agency is fine when you also do siding, gutters, and windows, because one marketing system can cover all of it. What you want to avoid is a generalist agency that works on roofers and dentists and boutique studios. They will not know what a supplement from an insurance adjuster is, and it shows in the content.
Ask for the client's phone number and call them. Serious agencies will hand it over. If the agency dodges, the case study is probably overstated. Also check the Google Business profiles they claim they manage, go to the profile, check the reviews, check the Q and A section, and see if the agency's activity shows. If the profile looks dormant, the case study is oversold.
I am already on the list of agencies here. I am also happy to answer questions about any of the other agencies on this page, even the ones that compete with me. Grab an audit and I will tell you straight whether I am the right fit or if you should hire someone else.