Landscapers get the worst of both worlds in contractor marketing. They are seasonal, they compete with mow-and-go crews on price, and their best work is visual but they rarely photograph it properly. The agency you hire needs to understand hardscape versus softscape, design build versus maintenance, and how to pre-book spring cleanups in January. Most generalist agencies cannot do that. Here are the ones I would actually refer a landscaper to, including my own shop, Besson Digital.
Pierre Besson does the work himself. No hand-off to a junior. Transparent pricing on the site, month to month after the 90 day trust period.
Utah contractors hiring their first agency who want the owner on every call, not a junior account manager.
New agency, 51 days old at time of writing, only one named case study and a team of one. Not a fit for contractors with 10 plus locations or enterprise-level spend.
Proprietary dashboard and call tracking at scale, one of the largest home service agencies in the US.
Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month.
Account teams rotate, you do not work directly with the people building the work. Long contracts are common. Not a fit for owner-operators.
One of the few home service agencies that publishes pricing publicly and runs month to month with no long-term contract.
Utah home service shops that want a no-contract retainer and a clearly published starting price.
Smaller shop, bandwidth can be tight during peak seasons. Less polished brand work than larger agencies.
Mountain West regional specialist, understands seasonal contractor cycles in the region.
Rocky Mountain region contractors that prefer a regional shop over a national one.
Regional focus means national contractors may want a bigger footprint. Pricing is undisclosed.
Founder on every account, contractor-exclusive focus, plain language reporting.
Residential contractors that want a smaller, founder-led team over a big agency.
Smaller team, limited bandwidth for multi-location rollouts. Pricing is not published.
Strong portfolio-driven SEO for design build and remodeling.
Remodelers, kitchen and bath pros, and design build firms with a visual portfolio.
Skews more remodeling and aesthetic trades than emergency service trades like plumbing.
Productized offerings with defined deliverables, contractor-only client list.
Small to mid-size residential contractors that want a template-based site and a lead gen system.
Template-first approach, less custom design work. Pricing is not published.
Very low starting price, well below typical agency retainers. Owned by the Townsquare Media group.
Sole operators and very small shops that need a starter site plus managed SEO at a low monthly fee.
Shared services model, you are one of many accounts per account manager. Quality is inconsistent per reviews.
| Agency | Location | Starting Price | Founded | Specialization | Best For |
|---|---|---|---|---|---|
| Besson Digital | West Jordan, UT | $1,997/mo (plus $1,000 setup) | 2026 | Founder-led Utah contractor marketing, SMS-first communication | Utah contractors hiring their first agency who want the owner on every call, not a junior account manager. |
| Scorpion | Valencia, CA | Enterprise, not publicly disclosed (commonly $3,500 to $10,000+/mo) | 2001 | Enterprise home services marketing with proprietary platform | Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month. |
| Rebel Ape Marketing | Salt Lake City, UT | $2,000/mo (month to month) | 2016 | Home service SEO and paid ads, transparent pricing | Utah home service shops that want a no-contract retainer and a clearly published starting price. |
| BigHorn Marketing | Denver, CO | Not publicly disclosed | 2013 | Home services SEO and web design | Rocky Mountain region contractors that prefer a regional shop over a national one. |
| Built-Right Digital | Austin, TX | Not publicly disclosed | 2019 | Contractor websites and SEO, founder-led | Residential contractors that want a smaller, founder-led team over a big agency. |
| AIM Digital Marketing | Scottsdale, AZ | Not publicly disclosed | 2012 | Home improvement and remodeling SEO | Remodelers, kitchen and bath pros, and design build firms with a visual portfolio. |
| Contractor Marketing Guys | Phoenix, AZ | Not publicly disclosed | 2015 | Residential contractor websites and lead generation | Small to mid-size residential contractors that want a template-based site and a lead gen system. |
| Townsquare Interactive | Charlotte, NC | Starts around $300/mo | 2013 | Small business websites and SEO subscription | Sole operators and very small shops that need a starter site plus managed SEO at a low monthly fee. |
Landscapers tend to get quoted lower than HVAC or plumbing because the average ticket size is smaller. Expect $1,500 to $4,000 per month for a real agency, with a setup fee of $500 to $3,000. Sole operators running only mowing can find subscription style services at $300 to $500 per month, though the quality drops sharply at that price point. Design build firms and hardscape specialists should budget $2,500 to $5,000 per month because the content and photography requirements are higher.
Pre-book in the off-season. Start spring campaigns in January, because homeowners are already Googling then. Run maintenance plan funnels that convert one-time mow customers into monthly retainers. Publish hardscape portfolio content all year, because patio and retaining wall buyers shop in winter for summer installs. Do not cut marketing in December, that is when you lose the spring.
Before and after pairs, drone shots of completed hardscape, and close-ups of plant material. Not stock photography. Google rewards sites with original imagery, and homeowners buy on what they see. A decent iPhone and a $200 drone beat any stock library. If your agency is using stock landscaping photos on your site, you are paying for work you could have done yourself.
Do not compete on price, compete on specialty. Rank for design, hardscape, irrigation, lighting, and sprinkler repair instead of lawn care alone. Mow-and-go crews rarely have websites that can rank for anything technical. You can own the high-ticket searches with a better site and clear specialization, then pick up routine mowing as an add-on to design build customers instead of as your entry product.
At $300,000 revenue with a solo crew, a $2,000 a month agency is probably too much, the math does not work. At $500,000 revenue it starts to work. Below that, either self-manage or hire a cheaper subscription service at $500 to $800 per month and accept that you will get less. The honest answer most agencies will not give you is that you cannot afford us yet.
I am already on the list of agencies here. I am also happy to answer questions about any of the other agencies on this page, even the ones that compete with me. Grab an audit and I will tell you straight whether I am the right fit or if you should hire someone else.