I put this list together because every HVAC marketing roundup I could find online was either paid placement from an affiliate network, a recycled directory page with no opinion, or a sales funnel for a single agency pretending to review competitors. I run an agency myself, Besson Digital, and I included my own shop here because pretending otherwise would be dishonest. I also included agencies that consistently beat me or fit clients I cannot serve. The criteria below are the ones I actually use when an HVAC owner asks who they should hire if it is not me.
Pierre Besson does the work himself. No hand-off to a junior. Transparent pricing on the site, month to month after the 90 day trust period.
Utah contractors hiring their first agency who want the owner on every call, not a junior account manager.
New agency, 51 days old at time of writing, only one named case study and a team of one. Not a fit for contractors with 10 plus locations or enterprise-level spend.
Proprietary dashboard and call tracking at scale, one of the largest home service agencies in the US.
Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month.
Account teams rotate, you do not work directly with the people building the work. Long contracts are common. Not a fit for owner-operators.
One of the oldest home service specialist agencies, part of the EverCommerce group.
Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue.
Process-heavy, a lot of reporting. Smaller shops sometimes feel like a small fish. Pricing not published.
Decades-old HVAC advertising specialist, strong distributor and dealer co-op program experience.
Established HVAC dealers and distributors that also need print, radio, and TV, not just digital.
More focused on traditional media buys than modern local SEO. Not a great fit for independent shops who want Google-first work.
One of the few home service agencies that publishes pricing publicly and runs month to month with no long-term contract.
Utah home service shops that want a no-contract retainer and a clearly published starting price.
Smaller shop, bandwidth can be tight during peak seasons. Less polished brand work than larger agencies.
Founder Tim Brown is a known voice in contractor marketing, publishes openly on YouTube and podcasts.
Residential roofers that want a strong content and YouTube presence, not just paid ads.
Roofing-heavy. Other trades get less of the founder's on-camera attention.
Two decades in the home service space, deep Google Business and local citation playbook.
Established home service companies that want a long-tenured agency.
Traditional agency structure, slower to adopt newer channels like short-form video.
Productized offerings with defined deliverables, contractor-only client list.
Small to mid-size residential contractors that want a template-based site and a lead gen system.
Template-first approach, less custom design work. Pricing is not published.
| Agency | Location | Starting Price | Founded | Specialization | Best For |
|---|---|---|---|---|---|
| Besson Digital | West Jordan, UT | $1,997/mo (plus $1,000 setup) | 2026 | Founder-led Utah contractor marketing, SMS-first communication | Utah contractors hiring their first agency who want the owner on every call, not a junior account manager. |
| Scorpion | Valencia, CA | Enterprise, not publicly disclosed (commonly $3,500 to $10,000+/mo) | 2001 | Enterprise home services marketing with proprietary platform | Multi-location HVAC, plumbing, and roofing companies with a marketing budget above $5,000 a month. |
| Blue Corona | Gaithersburg, MD | Not publicly disclosed (commonly $3,000 to $8,000/mo) | 2008 | Home services SEO, PPC, and websites at scale | Established HVAC, plumbing, and roofing companies doing at least $2M in annual revenue. |
| Mediagistic | Tampa, FL | Not publicly disclosed (enterprise-oriented) | 1995 | HVAC and home services advertising, traditional plus digital | Established HVAC dealers and distributors that also need print, radio, and TV, not just digital. |
| Rebel Ape Marketing | Salt Lake City, UT | $2,000/mo (month to month) | 2016 | Home service SEO and paid ads, transparent pricing | Utah home service shops that want a no-contract retainer and a clearly published starting price. |
| Hook Agency | Minneapolis, MN | Not publicly disclosed (commonly $2,500 to $5,000/mo) | 2015 | Roofing and home services SEO, YouTube and content marketing | Residential roofers that want a strong content and YouTube presence, not just paid ads. |
| Socius Marketing | Tampa, FL | Not publicly disclosed | 2004 | Home services SEO, PPC, and local search | Established home service companies that want a long-tenured agency. |
| Contractor Marketing Guys | Phoenix, AZ | Not publicly disclosed | 2015 | Residential contractor websites and lead generation | Small to mid-size residential contractors that want a template-based site and a lead gen system. |
Most reputable HVAC agencies start between $2,000 and $5,000 per month. Enterprise shops like Scorpion and Blue Corona commonly quote $5,000 to $12,000 per month, typically with a one-time setup fee of $1,000 to $5,000. Very cheap subscription products like Townsquare Interactive can start around $300 per month, but you are sharing an account manager across dozens of clients at that price point. For most residential HVAC companies doing $1M to $5M in annual revenue, a realistic all-in marketing budget is 5 to 8 percent of revenue.
Google Business optimization and paid ads can produce measurable calls inside 30 days. Organic SEO takes longer. Expect 60 to 90 days for meaningful keyword movement and 6 months for a fully tuned organic pipeline. Any agency promising page one rankings in 30 days is either buying your way there with ads or selling you something you do not want to buy. I tell HVAC owners to budget a 90 day trust period before they judge the work.
Four things. First, HVAC specialization, not generalist agencies that also do restaurants. Second, named case studies you can call to verify. Third, transparent pricing, even if it is a range, because agencies that hide pricing usually hide more. Fourth, the person you meet in the sales call should be doing the work, or at least managing it closely. If the pitch is the founder and the work is done by a junior team you never meet, that is a yellow flag.
Different. Scorpion and Blue Corona are built for multi-location HVAC companies with budgets above $5,000 per month. Their dashboards are better than anything a small agency will build. The tradeoff is account rotation, long contracts, and pricing that scales with your revenue whether the work gets harder or not. Local and founder-led agencies win on attention, communication, and customization, but they cannot match an enterprise platform on reporting depth.
Do it yourself only if you have 10 to 15 hours a week to spend on it, which most owners do not. The work is not hard, it is volume. Keeping Google Business fresh, writing content, answering reviews, building citations, running ads, and watching analytics adds up fast. If you can trade an agency fee for billable field hours you would rather keep, the agency wins on pure opportunity cost. If you enjoy marketing and have the time, handle it in-house.
I am already on the list of agencies here. I am also happy to answer questions about any of the other agencies on this page, even the ones that compete with me. Grab an audit and I will tell you straight whether I am the right fit or if you should hire someone else.